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FROM THE CONSTRUCTION ZONE: How to secure your project construction costs at a “Fair Market Value”
by Susanne Slizynski , Greencurve Design

 

  1. The best way to secure your project a “Fair Market Value” is to use a design firm that will prepare a full set of plans, project manual (plans should include mechanical and electrical) and will distribute the plans to 3-4 contractors for hard bids. A hard bid is the total price you will pay for all of the items detailed in the plans and specifications. It is critical that the plans are complete. This is how to eliminate endless change orders, and double billing for items already covered.
  2. The design firm should prepare bid tabulations sheets to determine each contractor’s pricing and to verify that all sub-trades are included. They will also request clarifications on any vague details. During the bidding phase they will get to know the contractors and get a feel for who may be best to construct your project.
  3. The firm you hire to design your interior should be your gatekeeper during the construction. They will play an active roll in the construction process, diverting calls regarding construction details away from you, so that you can focus on your practice and not be interrupted for small details. This firm will also monitor work progress, change orders and progressive billings.
  4. “Fair Market Value” means that if there was a need to sell your practice, it would be a reasonable price for another practitioner to pay. In other words the potential buyer views your office as good value and worthy investment.
  5. The design fee you will pay will be reimbursed by the potential savings of $40,000 to $150, 000 on the construction of your project, often 2-3 fold. If you utilize the services of a firm that specializes in your area of dentistry you will be working with a master. This type of firm will provide you with an artistic edge that another firm just attempting to pin down functions will not be able to provide. The end result will be a synergetic interior that influences doctor, staff and patients on an positive emotional level.

Almost all of our projects go out for Hard Bids. Here are just a few examples of how comparative bidding can benefit you:

Example I
A 2500 s.f. project in Portland, OR, Dr. Jess B.
Dr. B. decided to go with a negotiated bid using a contractor with a good reputation. Green Curve Studio proceeded with the design preparing all plans and a complete project manual and submitted to the contractor for pricing. Our estimate was that based on the level of design $100 per s.f., a total of $250,000 would be adequate. We submitted all plans and documents to the contractor to provide a number. In less than a week the contractor provided a bid of $350,000. Our client was disappointed that we had over designed the project however we convinced Dr. B. to have two other contractors bid the project. On Wednesday we informed the original contractor we were putting the project out to bid. By Friday of the same week the original contractor submitted a revised figure of $250,000 instead of the $350,000 originally submitted. We went ahead and obtained the competitors bid at $255,000 which verified our estimate of $100 per sq. ft. It was apparent the contractor put out the figure of $350,000 to see if Dr. B would accept it. We did actually decide to go with the original bidder due to their experience, but we saved $100,000. How long does it take you to earn $100,000?

Example II
A 2600 s.f. project in Maimi, FL, Dr Maria Y.
We determined from early on that we would put the project out to 3-4 contractors to bid. Dr. Y. was leaning towards a contractor she new personally who was spending a lot of time with her selling her on his quality. This particular contractor came in at $75,000 more than the middle bidder and $150,000 more than the lowest bidder. The lowest bidder actually had the most experience and was a large firm with good cash flow. We decided to use the lowest bidder and saved the client $150,000. There were a few minor touch up items but they did an excellent job.

Example III
A 3200 s.f. project in Springfield, MA, Dr. Mike M.
We had 4 contractors on the bid list. The project was a 4 star level of design with a lot of special effects. We had met 2 of the contractors and we believed one to be best qualified for the project. The contractor we did not meet turned in the lowest bid of $400,000 but would not provide an itemized bid. It’s critical that an itemized bid be provided so that Dr. M. would not be exposed to change orders. It’s easy to go back to an itemized bid to see that the sub trade is included. The other 2 bidders turned in a bid of $459,000, providing itemized bids. The lowest bidder would not take our calls and actually did not call during the bidding process for any clarifications. In talking with the other two bidders they both said the lowest bidding contractor was known to low-ball the project and make up the difference in thousands of dollars in change orders. We compared the highest bidders itemized bid with our national averages for each sub trade and noticed he had substantially padded many of the subtrades. Our next step was to negotiated with the best choice higher contractor. We called the contractor on behalf of the client and disclosed that we had a lower bid of $400,000 and we told him who the name of the lower bidder. As it turned out he was just itching to get back at the lower bidding contractor who had beat him out of several projects by low balling the bids. He was very pleased to have an opportunity to win the project and he immediately offered to the difference and offered to give us $25,000 off the bid. Sensing that we could get more we suggested that he go back to his subs and ask if they could work on their figures to help bring the bid down more. The next day he called and we asked him if he had a chance to talk with his subs. He said “I don’t need to talk with my subs I can bring it down to $410,000. We took this number back to Dr. M. and we decided to use this contractor because of his reputation for completing upscale projects. The contractor only showed a mark up of $49,000 on his original bid, so this means that he had padded the bid easily by another $40,000 for his profit. We did not pay a dime above the final bid price and the contractor was one of the best contractor we have ever worked with.

Example IV
A 3500 s.f. project in Seattle, WA Dr. Seigfried N.
A Ground up project. After completing the interior design and coordinating the architectural, mechanical, plumbing & engineering we put the project out to 5 contractors to bid. Three of the contractors dropped out. The final two bidders turned in extreme pricing. The lower bid at $750,000 and the higher one at $880,000. After some research we found out the lower bidder had some bond issues and so we decided to go back to the highest bidder and negotiate. We used a middle bidder price $815,000 to negotiate with the higher contractor. His first offering was a discount of $15,000,we told him we did not think that would be enough for Dr. N. so we asked him to speak with his subs and see if they would work with himHe called back the next morning and offered a $40,000 reduction. We told him that we would take this number back to Dr. N. and that we would like for them to meet. We instructed Dr. N. to keep his arms crossed during the meeting and not to act too friendly because we wanted the contractor to come down lower. It’s important on a new building to secure the best figure possible because you will always end up with change orders on the site work. After that meeting we were able to obtain another $20,000 reduction and Dr. N. felt comfortable with it. We were both very pleased with the quality of work the contractor provided. He was excellent. We did end up with about $30,000 in extra site work and some interior upgrades but we are positive if this were a negotiated bid it would have cost $1.2 million as suggested by the contractor.

Example V
A 2500 s.f. project in Houston, TX Dr. Ralph B.
Dr. B. leased space next to a dentist who had used a engaging and energetic contractor to build out his interior. The contractor came with high recommendation and had spent a lot of time with Doctor. We put the project out to bid. The engaging contractor was the highest bidder by $40,000. The other 2 bidders were close so we knew the project could be done for less. I knew the higher contractor really wanted to build our “Show Case” project. He quickly matched the other bidders, we felt he was the best qualified so we made a few minor adjustments to our finish schedules. The project came in at about $100 per s.f.. Once completed the doctor next door proclaimed he also paid $100 per s.f. but he didn’t have a signature; front desk, lighting, finishes and ceiling details that Dr. B. had. Dr. B. was thrilled to hear his comment.

NOTE: What you should consider is that if there are huge dollar differences when the contractors are providing a hard bid, how much more do you think they will add to a negotiated bid? What you should know is that the psychology of the contractor is to mark your project up as much as they can get away with. Because you most likely do not have national averages for each of the sub trades for your project you will not have a negotiating tool to work with, you will be stabbing in the dark. As Donald Trump recently stated “If you are not careful a contractor will pick your pocket and you won’t even know what happened to you”.

The process described above does take more time and should be calculated into your budget and time line for completion. If you are leasing you should have a clause in your lease that states you will pay rent 90 days after you receive your building permit. This is absolutely the best clause you can put in your lease agreement. Otherwise you may end up paying rent on an empty space for a month or two. However even paying the extra rent may be better than going with a negotiated bid and paying an inflated price for construction.

In the next article we will discuss the Negotiated Bid process, pros and cons.

You may direct any question to: Susanne Slizynski, Managing Partner Toll Free: 1-877-752-6748 or 503-629-5150. Web site: www.greencurve.com

Email: sas@greencurve.com